Product & automation studio
We sort out the work your team repeats every day, the processes scattered across WhatsApp, email and spreadsheets, and the things off-the-shelf software doesn't cover. Sometimes that means automation; sometimes an internal tool, a dashboard, or a product built for you.
The tools you already use stay in place. The system is built around how your operation actually runs.
Entry channels
Steps needing judgement stay with your team
Context
These are the situations we meet most often, whatever the industry. None of them come from a careless team — they all come from a process that was never written down as a system.
Email, the web form, WhatsApp and the phone are each followed separately. Which request went unanswered often isn't clear even at the end of the day.
Who does what, and when, isn't written down as a rule. When that person is away, the process stops with them.
The spreadsheet, the CRM and finance each want the same details. Every copy costs time and invites an error.
The places where a signature, a check or a missing document holds work for days are the most expensive points in an operation.
Moving between teams, someone asks what the request was all over again. Each repeat costs time and confidence.
How many requests arrived last month, how many closed, where they waited — the answer is assembled by hand from spreadsheets.
None of this is solved by buying another piece of software. The process has to be defined first, and only then should the right parts of it be turned into a system.
Solutions
Most companies start with a single job. Depending on its size we automate it, build an internal tool for it, or write a product from scratch.
We put the work that repeats every day onto written rules. What happens when a request arrives, who approves it, where it gets recorded and who hears about it are all settled up front.
Scope
Boundary
Automation covers work whose rules can be written down. Steps requiring judgement are not automated; the system flags them and routes them to the person responsible.
We replace scattered spreadsheets and separate screens with one workspace built around your team. Where a narrow job needs it — reading, classifying or summarising documents — we add AI to the system.
Scope
Boundary
The AI layer proposes, records the decision and shows its reasoning. Authority to approve the result stays with your team.
If off-the-shelf software doesn't fit your process, we build the portal, the customer panel or the web application from scratch. The product is set up in your name.
Scope
Boundary
You own the product. Code, accounts and documentation are set up in your name; you are not tied to the studio.
Systems we work with often
Most requested
These are the jobs people bring us most often. If one of them sounds familiar, there is something to talk about.
Operations automation
Requests from email, the web form, WhatsApp and the phone arrive in one flow.
See the scopeOperations automation
The steps from request to quote run in order, and approvals and revisions are recorded.
See the scopeOperations automation
Scheduling, confirmation, changes and reminders run on their own.
See the scopeHealthcare
Recording, qualifying and routing enquiries to a coordinator, for clinics.
See the scopeInternal tools
One screen showing what stage the work is at and who it is waiting on.
See the scopeInternal tools
Fields in an invoice, a contract or a form are read, checked and written into your systems.
See the scopeInternal tools
Classification, summarising and drafting — with your team still approving the result.
See the scopeCustom digital products
When off-the-shelf software doesn't fit the process, we build the interface.
See the scopeCase Studies
Wiring up automation and building a product are different work. We defined Listedra, built its brand and interface, and took it to production.
Listedra is the workspace real-estate professionals use to prepare listing media. Otomako defined the product, built its brand and interface, developed the bilingual application and took it to production.
The product is live: brand, interface and promise on one screen.
Read the case studyOur own product — Wellness and health-travel portal · In development
All case studiesHealthcare
We have worked with doctors and clinics on websites, digital communication and digital presence. Today we bring that experience together with product development and operational automation.
A day where enquiries arrive on four channels, appointments move by phone and follow-up lives in one person's memory doesn't need explaining to us.
Response time, routing and record-keeping are a manageable, measurable flow — separate from the clinical quality of the practice.
International enquiries bring translation, time zones and consistency. Those are infrastructure problems.
How we work
Every project runs through the same six steps. Scope is written first, and what will be delivered is known before anything is built.
Output
Process map and bottleneck list
Output
Scope document, timeline and fixed proposal
Output
Working system in a test environment
Output
Test records and corrections
Output
Live system and rollout notes
Output
Operational report, documentation, training and optional support
Why Otomako
Otomako is an independent product and automation studio. We turn complicated business processes into digital systems people can actually run.
We work out how the job runs first. Scope comes out of the process map.
We define the problem to be solved rather than the feature to be built, and we don't ship screens nobody opens.
When off-the-shelf tools run out we build the product itself — and we can point at a live one.
The same team from analysis to handover. Responsibility doesn't scatter between steps.
Tell us about the work that repeats, runs late or scatters between systems. In the first conversation we'll work out whether it's worth automating and where to begin.
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We build product development, operations automation and custom digital systems. We map what runs by hand, simplify it and turn it into something that works.